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Forefront Advisory, LLC (New York)


Forefront Advisory, LLC is a large advisory firm based in New York. It manages $60.63 million of regulatory assets for 185 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdiction of New York.

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Forefront Advisory provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Forefront Advisory: assets under management

The assets under management (AUM) of Forefront Advisory, LLC is $60.63 million. The firm's AUM has grown by 102% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $55.09 million in discretionary accounts and $5.54 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $327.93 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $326.05 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Forefront Advisory, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Bradley Carl Reifler Chief executive officer 1 Jul 2009 50% - 75% 1589414
Luis Alfonso Marino President 1 Jul 2009 25% - 50% 1426723
Gustavo A. Serpa Managing member 1 Jul 2009 Other 4143180

Based in New York

The principal office where Forefront Advisory, LLC performs its advisory services is located at 590 Madison Ave., 34 Th Floor, New York, NY 10022, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-607-8150 or by fax 212-983-0690. The normal business hours are 8:00 am to 6:00 pm on Monday - Friday. You can find more information about the New York firm at www.forefrontadvisory.com.


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