High Falls Advisors, Inc. (Rochester)

Name: High Falls Advisors, Inc.
Address: 180 South Clinton Ave, Rochester, NY, 14604
Telephone: 585-935-5300

High Falls Advisors, Inc. is a large advisory firm based in Rochester. It manages $391.88 million of regulatory assets for 1,485 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of California, Florida, Massachusetts, and 4 other states.

High Falls Advisors provides financial planning services, portfolio management for individuals and small businesses, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

High Falls Advisors: assets under management

The assets under management (AUM) of High Falls Advisors, Inc. is $391.88 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -26% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $391.88 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $263.9 thousand each.

High Falls Advisors has custody of $14.87 million in cash and securities for 21 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 96% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 4% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay High Falls Advisors, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Henry Mcbride serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of James Henry Mcbride is individuals with 936 clients and $357.17 million of assets under management. Among the 10 most similar advisory firms, High Falls Advisors has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $389.31 million for 947 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

High Falls Advisors doesn't advise any private funds.

Careers at High Falls Advisors, Inc.

The company employs 14 people that are either part- or full-time employees. 57 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

High Falls Advisors, Inc. is owned by James Thomas Englert. James Henry Mcbride has been acting as President since 1 Jan 2012. Kenneth Joseph Burke joined the executive team most recently as the Chief Financial Officer/General Manager.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James Henry Mcbride	Owner/managing member	1 Sep 1988	50% - 75%	1319851
Jennifer Englert Vogler	Chief compliance officer	1 Sep 2005	Other	5043110
James Thomas Englert	Member/owner	1 Jan 2008	50% - 75%	2203350
James Henry Mcbride	President/ceo	1 Jan 2012	50% - 75%	1319851
James Thomas Englert	Executive vice president	1 Jan 2012	50% - 75%	2203350
Kenneth Joseph Burke	Chief financial officer/general manager	1 Jun 2014	Other	4497437
James Thomas Englert	President and ceo	1 Jan 2017	75% - 100%	2203350

Based in Rochester

The principal office where High Falls Advisors, Inc. performs its advisory services is located at 180 South Clinton Ave, Rochester, NY 14604, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 585-935-5300 or by fax 585-777-4037. The normal business hours are 8:30am to 4:30pm on Monday - Friday. You can find more information about the New York firm at highfallsadvisors.com.