Pure Financial Advisors, Inc. (San Diego)

Name: Pure Financial Advisors, Inc.
Address: 3131 Camino Del Rio N, San Diego, CA, 92108
Telephone: 619-814-4100

Pure Financial Advisors, Inc. is a large advisory firm based in San Diego. It manages $2.28 billion of regulatory assets for 8,720 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Arizona, California, Florida, and 7 other states.

Pure Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and educational seminars and workshops. It prepares financial plans for approximately 2,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Pure Financial Advisors: assets under management

The assets under management (AUM) of Pure Financial Advisors, Inc. is $2.28 billion. The firm's AUM has grown by 4657% since the beginning of its operation, and $1.31 million of the total AUM is attributable to clients outside of the United States.

The firm manages $2.25 billion in discretionary accounts and $25.04 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $260.99 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $294.62 thousand.

Pure Financial Advisors has custody of $1.34 billion in cash and securities for 5,523 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 72% of the total AUM. The second-largest asset type is exchange traded securities, which make up 24% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pure Financial Advisors, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Joseph Dennis Anderson serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Joseph Dennis Anderson is high net worth individuals with 1,267 clients and $1.85 billion of assets under management. Among the 8 most similar advisory firms, Pure Financial Advisors has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $2.28 billion for 2,415 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Pure Financial Advisors doesn't advise any private funds.

Careers at Pure Financial Advisors, Inc.

The company employs 71 people that are either part- or full-time employees. 37 percent of the employees work as investment advisers or researchers. 23 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Joseph Dennis Anderson has been acting as President since 1 Nov 2012. Danielle Luv Martin joined the executive team most recently as the Cco.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Michael Lee Fenison	Ceo	1 Mar 2007	75% - 100%	1049137
Paul Martin Miller	Vp operations	1 Mar 2007	Other	2987180
Joseph Dennis Anderson	Executive vp	1 Nov 2008	Other	3232667
Alan Robert Clopine	Director of tax planning & cfo	1 Mar 2011	Other	5730680
Paul Martin Miller	Coo	1 Nov 2012	Other	2987180
Joseph Dennis Anderson	President	1 Nov 2012	Other	3232667
Danielle Luv Martin	Cco	1 May 2014	Other	5138971
Danielle L Martin	Cco	1 May 2014	Other	5138971

Based in San Diego

The principal office where Pure Financial Advisors, Inc. performs its advisory services is located at 3131 Camino Del Rio N, San Diego, CA 92108, which is also the mailing address of the firm. An additional office of the firm is in Irvine, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 619-814-4100 or by fax 619-814-4109. The normal business hours are 9:00 a.m.- 5:00p.m. on Monday - Friday. You can find more information about the New York firm at pfaradio.com.