Srs Capital Advisors, Inc. (Denver)

Name: Srs Capital Advisors, Inc.
Address: 730 17 Th Street, Denver, CO, 80202
Telephone: 303-633-5900

Srs Capital Advisors, Inc. is a large advisory firm based in Denver. It manages $506.6 million of regulatory assets for 1,689 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of Arizona, California, Colorado, and 9 other states.

Srs Capital Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, publication of newsletters, and seminars. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Srs Capital Advisors: assets under management

The assets under management (AUM) of Srs Capital Advisors, Inc. is $506.6 million. The firm's AUM has grown by 367% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $397.28 million in discretionary accounts and $109.32 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $263.63 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $600.64 thousand.

Srs Capital Advisors has custody of $59.09 million in cash and securities for 196 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 55% of the total AUM. The second-largest asset type is state and local bonds, which make up 12% of the firm’s portfolio. Investments in government bonds form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Srs Capital Advisors, Inc. for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Srs Capital Advisors serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Srs Capital Advisors is individuals with 1,551 clients and $277.59 million of assets under management. Among the 6 most similar advisory firms, Srs Capital Advisors has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $506.6 million for 1,643 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Srs Capital Advisors doesn't advise any private funds.

Careers at Srs Capital Advisors, Inc.

The company employs 15 people that are either part- or full-time employees. 73 percent of the employees work as investment advisers or researchers. 11 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Andrew Simon	Managing director	1 Jan 2004	75% - 100%	2453158
Michael P Riordan	Managing director, chief compliance officer	1 Mar 2012	Other	6013876
Patrick C. South	Managing director	1 Mar 2012	Other	4585431

Based in Denver

The principal office where Srs Capital Advisors, Inc. performs its advisory services is located at 730 17 Th Street, Denver, CO 80202, which is also the mailing address of the firm. An additional office of the firm is in Sewickley, PA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 303-633-5900 or by fax 303-860-8956. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at srscapitaladvisors.com.