Guardcap Asset Management Limited (London)


Guardcap Asset Management Limited is an adviser based in London. It manages $543.86 million of regulatory assets for 8 client accounts. It has been registered with the SEC as an adviser since 2018.

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Guardcap Asset Management Limited provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Guardcap Asset Management Limited: assets under management

The assets under management (AUM) of Guardcap Asset Management Limited is $543.86 million, all of which is managed in discretionary accounts. $543.86 million of the total AUM is attributable to clients outside of the United States.


The firm manages $543.86 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $67.98 million each.

Investments

The firm invests in exchange traded securities the most. They account for 97% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 3% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Guardcap Asset Management Limited for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients George Mavroudis serves?

The firm provides services to pooled investment vehicles and corporations or other businesses. The largest group of clients of George Mavroudis is pooled investment vehicles with 6 clients and $542.41 million of assets under management. Among the 12 most similar advisory firms, Guardcap Asset Management Limited has the 3rd highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $543.86 million for 8 clients. 100% of the firm’s clients are foreign persons or businesses.

Guardcap Asset Management Limited also advises several private funds.

Careers at Guardcap Asset Management Limited

The company employs 14 people that are either part- or full-time employees. 57 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

George Mavroudis has been acting as President since 1 Apr 2014. Arieta Koshutova joined the executive team most recently as the Chief Compliance Officer, Chief Operating Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Steven Andrew Ralph Bates Director, chief investment officer 1 Feb 2003 Other 5775796
George Mavroudis Director 1 Apr 2014 Other 4853652
Guardian Capital Lp Shareholder 1 May 2014 75% - 100% 105078
Arieta Koshutova Chief compliance officer, chief operating officer 1 Jun 2015 Other 6947177

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Guardian Capital Group Limited General partner and owner 1 May 2014 75% - 100% foreign entity

Based in London

The principal office where Guardcap Asset Management Limited performs its advisory services is located at 11 Charles Ii Street, London, Sw1 Y 4 Ns, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 44 20 7907 2400 or by fax 44 020 7907 2420. The normal business hours are 8:30 am - 5:00 pm local time on Monday - Friday. You can find more information about the New York firm at guardcap.co.uk/.