Georgina Asset Management LLC (Santa Monica)

Name: Georgina Asset Management LLC
Address: 270 18 Th Street, Santa Monica, CA, 90402
Telephone: 310-395-2679

Georgina Asset Management LLC is a large advisory firm based in Santa Monica. It manages $258.86 million of regulatory assets for 16 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California and New York.

Georgina Asset Management provides portfolio management for individuals and small businesses and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Georgina Asset Management: assets under management

The assets under management (AUM) of Georgina Asset Management LLC is $258.86 million. The firm's AUM has grown by 353% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $110.6 million in discretionary accounts and $148.26 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $7.9 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $74.13 million.

Georgina Asset Management has custody of $49.65 million in cash and securities for 8 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 33% of the total AUM. The second-largest asset type is pooled investment vehicles, which make up 28% of the firm’s portfolio. Investments in investment and business development companies form 18% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Georgina Asset Management LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Georgina Asset Management serves?

The only and largest group of clients of Georgina Asset Management is high net worth individuals with 11 clients and $140.91 million of assets under management. Among the 10 most similar advisory firms, Georgina Asset Management has the 4th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $140.91 million for 11 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Georgina Asset Management also advises several private funds. Namely, one venture capital fund. The minimum investment commitment required of non-related persons is $25,000 for each fund.

Careers at Georgina Asset Management LLC

The company employs 3 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Georgina Asset Management LLC is owned by Diane S (Mi Only) Lipp. Kristina Linda Nava joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Howard Lipp	Managing principal	1 Mar 2000	50% - 75%	1739309
Diane Lipp	Owner	1 May 2000	25% - 50%	5077084
Diane S (Mi Only) Lipp	Owner	1 Jan 2001	25% - 50%	5077084
Diane Lipp	Owner	1 Jan 2001	25% - 50%	5077084
Joseph Alan Seetoo	Director of investment research	1 Jan 2003	Other	3226747
Kristina Linda Nava	Chief compliance officer	1 Jan 2005	Other	5016547

Based in Santa Monica

The principal office where Georgina Asset Management LLC performs its advisory services is located at 270 18 Th Street, Santa Monica, CA 90402, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 310-395-2679. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at georginaassetmanagement.com.