Rfp Financial Group, LLC (Atlanta)

Name: Rfp Financial Group, LLC
Address: 1380 W. Paces Ferry Road Nw, Atlanta, GA, 30327
Telephone: 404-233-7272

Rfp Financial Group, LLC is a large advisory firm based in Atlanta. It manages $148.28 million of regulatory assets for 518 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Alabama, Florida, Georgia, South Carolina, and Texas.

Rfp Financial Group provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and publication of newsletters. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Rfp Financial Group: assets under management

The assets under management (AUM) of Rfp Financial Group, LLC is $148.28 million. The firm's AUM has gone down by -5% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $134.59 million in discretionary accounts and $13.69 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $266.52 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.05 million.

Rfp Financial Group has custody of $126.3 million in cash and securities for 207 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 46% of the total AUM. The second-largest asset type is non-exchange traded securities, which make up 39% of the firm’s portfolio. Investments in other assets form 7% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Rfp Financial Group, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rfp Financial Group serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Rfp Financial Group is high net worth individuals with 159 clients and $128 million of assets under management. Among the 9 most similar advisory firms, Rfp Financial Group has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $148.28 million for 221 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Rfp Financial Group doesn't advise any private funds.

Careers at Rfp Financial Group, LLC

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Franklin Pierson	Manager and cco	1 Feb 2017	75% - 100%	1257409

Based in Atlanta

The principal office where Rfp Financial Group, LLC performs its advisory services is located at 1380 W. Paces Ferry Road Nw, Atlanta, GA 30327, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-233-7272 or by fax 678-661-2399. The normal business hours are 9 am - 5 pm est on Monday - Friday. You can find more information about the New York firm at piersonwealth.com.