Baker Avenue Asset Management, LP (San Francisco)

Name: Baker Avenue Asset Management, LP
Address: 301 Battery Street, San Francisco, CA, 94111
Telephone: 415-986-1110

Baker Avenue Asset Management, LP is a large advisory firm based in San Francisco. It manages $1.56 billion of regulatory assets for 1,687 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Arizona, California, Colorado, and 19 other states.

Baker Avenue Asset Management provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Baker Avenue Asset Management: assets under management

The assets under management (AUM) of Baker Avenue Asset Management, LP is $1.56 billion. The firm's AUM has grown by 6125% since the beginning of its operation, and $1 million of the total AUM is attributable to clients outside of the United States.

The firm manages $1.34 billion in discretionary accounts and $215.53 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $826.12 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $3.37 million.

Baker Avenue Asset Management has custody of $209.49 million in cash and securities for 36 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 79% of the total AUM. The second-largest asset type is government bonds, which make up 7% of the firm’s portfolio. Investments in investment grade corporate bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Baker Avenue Asset Management, LP for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Baker Avenue Asset Management serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Baker Avenue Asset Management is high net worth individuals with 313 clients and $1.12 billion of assets under management. Among the 9 most similar advisory firms, Baker Avenue Asset Management has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.56 billion for 720 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Baker Avenue Asset Management doesn't advise any private funds.

Careers at Baker Avenue Asset Management, LP

The company employs 23 people that are either part- or full-time employees. 65 percent of the employees work as investment advisers or researchers. 15 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Llc Baam Gp	General partner of baker avenue asset management lp	1 Oct 2004	Other	51-0527822
Stacey Ann Kruus	Limited partner/cco	1 Oct 2004	75% - 100%	4866974
Kruus Ann Stacey	Cco, cfo, coo	1 Nov 2004	Other	4866974
Stacey Ann Kruus	Cco, cfo, coo	1 Nov 2004	Other	4866974
Simon Gareth Baker	Ceo & managing partner of baker avenue asset management lp/managing member of simbonbaker & partners llc	1 Jan 2005	75% - 100%	2440645
Eric Seth Jardine	Partner of baker avenue asset management lp	1 Jan 2006	Other	5072445
Gerald Meredith Luff	Chief operating officer/partner of baker avenue asset management lp	1 May 2006	Other	2228420
Richard Charles Mordesovich	Partner of baker avenue asset management lp	1 Sep 2008	Other	2342709
King Shan Lip	Partner of baker avenue asset management lp/managing director of simonbaker & partners llc	1 Jan 2010	Other	4105077
Doug Scott Couden	Partner of baker avenue asset management lp	1 Feb 2012	Other	2393436
Hannah Gee Youn Kim	Chief compliance officer of baker avenue asset management lp/chief compliance officer of simonbaker & partners llc	1 Jan 2013	Other	4705265
Scott Christopher Stephens	Partner of baker avenue asset management lp	1 Jan 2014	Other	2778917
John Salvatore Tassone	Chief operating officer of simonbaker & partners llc	1 Apr 2014	Other	2936169
Peter Anthony Sigal	Partner of baker avenue asset management lp	1 Oct 2014	Other	1081389
Tate Smathers Haire	Managing member of simonbaker & partners llc	1 Nov 2015	Other	4812168
Hannah Gee Youn Kim	Chief compliance officer	1 Jan 2016	Other	4705265
William Patrick Connor	Managing director / partner	1 Jan 2018	Other	4224274
Sharon Simpson	Partner	1 Feb 2018	Other	7092044
Tom Min Ngo	Vice president / partner	1 Jul 2019	Other	4494020

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Simon Gareth Baker	Managing member	1 Oct 2004	75% - 100%	2440645

Based in San Francisco

The principal office where Baker Avenue Asset Management, LP performs its advisory services is located at 301 Battery Street, San Francisco, CA 94111, which is also the mailing address of the firm. An additional office of the firm is in New York, NY. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-986-1110 or by fax 415-986-4140. The normal business hours are 7 a.m to 5 p.m on Monday - Friday. You can find more information about the New York firm at bakerave.com.