Smiley, William, Michael (Charlotte)


Smiley, William, Michael is a large advisory firm based in Charlotte. It manages $102.49 million of regulatory assets for 413 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of North Carolina, South Carolina, and Texas.




Smiley, William, Michael provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Smiley, William, Michael: assets under management

The assets under management (AUM) of Smiley, William, Michael is $102.49 million. The firm's AUM has grown by 93% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $95.27 million in discretionary accounts and $7.22 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $275.35 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $107.71 thousand.
Smiley, William, Michael has custody of $2 in cash and securities for 2,100,000 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Smiley, William, Michael for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Smiley, William, Michael

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
William Michael Smiley Sole proprietor, chief compliance officer 1 Jan 2000 75% - 100% 2374799
William Michael Smiley Managing member/ chief compliance officer 1 Nov 2017 75% - 100% 2374799

Based in Charlotte

The principal office where Smiley, William, Michael performs its advisory services is located at 2632 Highworth Lane, Charlotte, NC 28214 The mailing address of the firm is 3611 204 Mt Holly Huntersville Rd, Charlotte, NC 28216. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 704-399-7010 or by fax 704-973-0915. The normal business hours are 9 am to 5 pm on Monday - Friday.