Worth Considering, Inc. (Rochester)

Name: Worth Considering, Inc.
Address: 160 Linden Oaks, Rochester, NY, 14625
Telephone: 585-389-6197

Worth Considering, Inc. is a mid-sized advisory firm based in Rochester. It manages $46.97 million of regulatory assets for 164 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdiction of New York.

Worth Considering provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Worth Considering: assets under management

The assets under management (AUM) of Worth Considering, Inc. is $46.97 million. The firm's AUM has grown by 62% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $44.88 million in discretionary accounts and $2.09 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $277.02 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.05 million.

Investments

The firm invests in investment and business development companies the most. They account for 71% of the total AUM. The second-largest asset type is exchange traded securities, which make up 27% of the firm’s portfolio. Investments in cash and cash equivalents form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Worth Considering, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Worth Considering serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Worth Considering is individuals with 52 clients and $24.64 million of assets under management. Among the 5 most similar advisory firms, Worth Considering has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $46.97 million for 68 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Worth Considering doesn't advise any private funds.

Careers at Worth Considering, Inc.

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David S Peartree	President, cco	1 May 2011	75% - 100%	4877861

Based in Rochester

The principal office where Worth Considering, Inc. performs its advisory services is located at 160 Linden Oaks, Rochester, NY 14625, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 585-389-6197 or by fax 585-389-6119. The normal business hours are 9:00-5:00 on Monday - Friday. You can find more information about the New York firm at worthconsidering.com.