Planfirst Inc (Greenville)

Name: Planfirst Inc
Address: 9 Halton Green Way, Greenville, SC, 29607
Telephone: 864-233-7405

Planfirst Inc is a large advisory firm based in Greenville. It manages $374.36 million of regulatory assets for 1,610 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Florida, Georgia, Louisiana, and 5 other states.

Planfirst provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Planfirst: assets under management

The assets under management (AUM) of Planfirst Inc is $374.36 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 524% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $374.36 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $232.52 thousand each.

Planfirst has custody of $15.33 million in cash and securities for 40 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 95% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 2% of the firm’s portfolio. Investments in investment grade corporate bonds form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Planfirst Inc for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Leon Fayonsky serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of James Leon Fayonsky is high net worth individuals with 111 clients and $187.26 million of assets under management. Among the 11 most similar advisory firms, Planfirst has the 5th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $374.36 million for 535 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Planfirst doesn't advise any private funds.

Careers at Planfirst Inc

The company employs 10 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 10 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Leon Fayonsky has been acting as President since 1 Mar 1984. James R Rook has served as the Chief Investment Officer since 1 Mar 2008. Tod Joel Robinson joined the executive team most recently as the Chief Operating Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Michael Wayne Miller	Principal/chief compliance officer	1 Mar 1984	75% - 100%	1175542
James Leon Fayonsky	President	1 Mar 1984	50% - 75%	1207718
Stacie Wallice	Chief compliance officer	1 Apr 2004	Other	1160520
James R Rook	Chief investment officer/vice president	1 Mar 2008	Other	4914133
Tod Joel Robinson	Chief operating officer	1 Nov 2017	Other	6886669

Based in Greenville

The principal office where Planfirst Inc performs its advisory services is located at 9 Halton Green Way, Greenville, SC 29607, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 864-233-7405 or by fax 864-232-7153. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at planfirst.com.