Bay Rivers Group, Inc. (Williamsburg)


Bay Rivers Group, Inc. is a large advisory firm based in Williamsburg. It manages $118.64 million of regulatory assets for 644 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Maryland, New Jersey, New York, and 3 other states.

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Bay Rivers Group provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Bay Rivers Group: assets under management

The assets under management (AUM) of Bay Rivers Group, Inc. is $118.64 million. The firm's AUM has grown by 18% since the beginning of its operation, and $69.23 thousand of the total AUM is attributable to clients outside of the United States.


The firm manages $113.16 million in discretionary accounts and $5.48 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $179.34 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $421.45 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 43% of the total AUM. The second-largest asset type is exchange traded securities, which make up 31% of the firm’s portfolio. Investments in cash and cash equivalents form 23% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bay Rivers Group, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Bay Rivers Group serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Bay Rivers Group is high net worth individuals with 37 clients and $60.34 million of assets under management. Among the 9 most similar advisory firms, Bay Rivers Group has the 5th highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $118.64 million for 264 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Bay Rivers Group doesn't advise any private funds.

Careers at Bay Rivers Group, Inc.

The company employs 3 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Bruce Albert Lemley Shareholder 1 Mar 2017 25% - 50% 2972820
Alan L. Broderick Cco & shareholder 1 Mar 2017 25% - 50% 4221869
Charles Phillip Lucy Shareholder 1 Mar 2017 25% - 50% 1603851

Based in Williamsburg

The principal office where Bay Rivers Group, Inc. performs its advisory services is located at 5107 Center Street B1, Williamsburg, VA 23188 The mailing address of the firm is Po Box 6117, Williamsburg, VA 23188. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (757) 259-2450 or by fax (757) 259-2060. The normal business hours are 9:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at bayriversgroup.com and its LinkedIn profile.