Morgan Stanley Private Equity Asia, Inc. (New York)


Morgan Stanley Private Equity Asia, Inc. is a large advisory firm based in New York. It manages $4.3 billion of regulatory assets for 10 client accounts. It has been registered with the SEC as an adviser since 2005.

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Morgan Stanley Private Equity Asia provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Morgan Stanley Private Equity Asia: assets under management

The assets under management (AUM) of Morgan Stanley Private Equity Asia, Inc. is $4.3 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 7215% since the beginning of its operation, and $3.87 billion of the total AUM is attributable to clients outside of the United States.


The firm manages $4.3 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $430.27 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Morgan Stanley Private Equity Asia, Inc. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients John Joohahn Moon serves?

The only and largest group of clients of John Joohahn Moon is pooled investment vehicles with 10 clients and $4.3 billion of assets under management. Among the 10 most similar advisory firms, Morgan Stanley Private Equity Asia has the 2nd highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $4.3 billion for 10 clients. 88% of the firm’s clients are foreign persons or businesses.

Morgan Stanley Private Equity Asia also advises several private funds. Namely, ten private equity funds. The minimum investment commitment required of non-related persons ranges from $200,000 to $10,000,000.

Careers at Morgan Stanley Private Equity Asia, Inc.

The company employs 78 people that are either part- or full-time employees. 40 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

John Joohahn Moon has been acting as President since 1 Jul 2010. David Grove Stafford joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Morgan Stanley Shareholder 1 Feb 2005 75% - 100% 36-3145972
H Chin Chou Director and head of private equity asia 1 Feb 2005 Other 1729084
Haifeng David Liu Co-head of mspe asia, president, director and managing director 1 Feb 2005 Other 2378856
Peter Rockwell Vogelsang Chief legal officer 1 Feb 2005 Other 2062375
Pratish Shantilal Patel Chief financial officer, chief compliance officer and executive director 1 Feb 2005 Other 2484582
Gabriel Ming Kwan Fong Executive director 1 Feb 2005 Other 2526588
Scott Sangwon Hahn Executive director 1 Feb 2005 Other 2524596
Julian Juul Wolhardt Executive director 1 Feb 2005 Other 2869215
Allister George Morrison Director 1 Feb 2005 Other 4791504
Ms Holdings Inc. Direct owner 1 Feb 2005 75% - 100% 13-3862832
Andrew Scobie Hawkyard Executive director 1 Feb 2006 Other 5106165
Jay Howard Mantz Global co-head of merchant banking 1 Feb 2006 Other 2088508
Alan Kent Jones Managing director, head of private equity division 1 Nov 2006 Other 1747074
Arthur Jason Lev Chief legal counsel 1 Jan 2007 Other 2760145
Carsten Otto Chief compliance officer 1 Jan 2007 Other 2688833
Jennifer Murphy Cattier Chief legal officer 1 Feb 2007 Other 4175467
Stephen Spaulding Trevor Co-head of private equity and global co-head of merchant banking 1 Mar 2007 Other 2270192
Alan Kent Jones Head of global private equity, director and president 1 Jul 2007 Other 1747074
Agatha Teresa Ruddy Chief compliance officer 1 Jul 2007 Other 2059284
Agatha Teresa Pakruda Chief compliance officer 1 Jul 2007 Other 2059284
Mary Caracappa Chief administrative officer of merchant banking 1 Oct 2007 Other 1579374
Steven Umlauf Chief risk officer of merchant banking 1 Jan 2009 Other 2343181
Jennifer Murphy Cattier Chief compliance officer 1 Jun 2009 Other 4175467
Christopher Leroy Odell Chief compliance officer 1 Jun 2009 Other 3149189
Edmond N Moriarty Head of merchant banking and real estate investing 1 Feb 2010 Other 1744318
Gregory J Fleming President of morgan stanley investment management 1 Feb 2010 Other 2338986
Fred Steinberg Chief financial officer 1 Mar 2010 Other 2171948
John Joohahn Moon Director 1 Jul 2010 Other 1875161
Gregory J Fleming President of morgan stanley investment management and morgan stanley wealth management 1 Jul 2010 Other 2338986
Edmond N Moriarty Chief operating officer of morgan stanley investment management 1 Feb 2011 Other 1744318
Jason Seth Koenig Chief legal officer 1 Mar 2011 Other 4914223
Michael Henry Chief compliance officer 1 Feb 2012 Other 4935884
Matthew William Crowe Chief legal officer 1 Oct 2014 Other 4469132
Daniel Aaron Simkowitz Head of morgan stanley investment management 1 Oct 2015 Other 1719867
David Nathan Miller Head of private credit and equity 1 Aug 2016 Other 3106150
Kara Schiffman Fricke Chief legal officer 1 Dec 2016 Other 6525109
Amy Yeung Vice president 1 Jun 2017 Other 3126143
Rebecca Peckham Chief compliance officer 1 Dec 2017 Other 6778449
David Grove Stafford Chief compliance officer 1 Aug 2018 Other 6705156

Based in New York

The principal office where Morgan Stanley Private Equity Asia, Inc. performs its advisory services is located at 1585 Broadway, New York, NY 10036, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 1 212 761-7160 or by fax 212 507-8474. The normal business hours are 9:00 a.m. to 6:00 p.m. on Monday - Friday. You can find more information about the New York firm at morganstanley.com/what-we-do/investment-management/merchant-banking/private-equity-asia/.