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Southwest Strategies (Dallas)


Southwest Strategies is a large advisory firm based in Dallas. It manages $111.89 million of regulatory assets for 293 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of Texas.




Southwest Strategies provides financial planning services, portfolio management for individuals and small businesses, and market timing services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Southwest Strategies: assets under management

The assets under management (AUM) of Southwest Strategies is $111.89 million. The firm's AUM has grown by 32% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $108.41 million in discretionary accounts and $3.48 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $389.96 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $232.02 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Southwest Strategies for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Barry Lynde Evans President 1 Mar 1982 75% - 100% 4348328
Craig Metz Greenway President 1 Aug 2000 75% - 100% 4432599

Based in Dallas

The principal office where Southwest Strategies performs its advisory services is located at 5310 Harvest Hill Road, Dallas, TX 75230, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 972-960-6460 or by fax 972-960-6455. The normal business hours are 9:00am to 5:00pm on Monday - Friday.


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