The Heaton Hoppes Group, LLC (Cedar Falls)

Name: The Heaton Hoppes Group, LLC
Address: 411 Viking Road, Cedar Falls, IA, 50613
Telephone: 319-266-6507

The Heaton Hoppes Group, LLC is a large advisory firm based in Cedar Falls. It manages $123.82 million of regulatory assets for 335 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdiction of Iowa.

The Heaton Hoppes Group provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

The Heaton Hoppes Group: assets under management

The assets under management (AUM) of The Heaton Hoppes Group, LLC is $123.82 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -9% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $123.82 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $369.62 thousand each.

The Heaton Hoppes Group has custody of $2.28 million in cash and securities for 58 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 95% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 3% of the firm’s portfolio. Investments in non-exchange traded securities form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay The Heaton Hoppes Group, LLC for their services and products based on a percentage of assets under management and hourly charges. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients The Heaton Hoppes Group serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of The Heaton Hoppes Group is high net worth individuals with 26 clients and $67.48 million of assets under management. Among the 10 most similar advisory firms, The Heaton Hoppes Group has the 5th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $123.23 million for 113 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

The Heaton Hoppes Group doesn't advise any private funds.

Careers at The Heaton Hoppes Group, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Micheal Heaton	Managing member	1 Jul 2001	75% - 100%	1674580
Karla Renee Hoppes	Chief compliance officer and member	1 Jul 2014	Other	4581702

Based in Cedar Falls

The principal office where The Heaton Hoppes Group, LLC performs its advisory services is located at 411 Viking Road, Cedar Falls, IA 50613, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 319-266-6507 or by fax 319-266-6601. The normal business hours are 8:30 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at cedarvalleywealth.com.