High Falls Advisors, Inc 13F annual report

High Falls Advisors, Inc is an investment fund managing more than $407 billion ran by Jennifer Vogler. There are currently 61 companies in Mrs. Vogler’s portfolio. The largest investments include Ishares Tr and Blackrock Etf Trust, together worth $310 billion.

Limited to 30 biggest holdings

$407 billion Assets Under Management (AUM)

As of 8th August 2024, High Falls Advisors, Inc’s top holding is 3,034,469 shares of Ishares Tr currently worth over $286 billion and making up 70.3% of the portfolio value. In addition, the fund holds 509,389 shares of Blackrock Etf Trust worth $23.9 billion. The third-largest holding is Ishares Tr worth $20.4 billion and the next is Apple Inc worth $11.5 billion, with 54,733 shares owned.

Currently, High Falls Advisors, Inc's portfolio is worth at least $407 billion. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at High Falls Advisors, Inc

The High Falls Advisors, Inc office and employees reside in Rochester, New York. According to the last 13-F report filed with the SEC, Jennifer Vogler serves as the Chief Compliance Officer at High Falls Advisors, Inc.

Recent trades

In the most recent 13F filing, High Falls Advisors, Inc revealed that it had opened a new position in Blackrock Etf Trust and bought 509,389 shares worth $23.9 billion.

The investment fund also strengthened its position in Ishares Tr by buying 101,816 additional shares. This makes their stake in Ishares Tr total 3,034,469 shares worth $286 billion.

On the other hand, there are companies that High Falls Advisors, Inc is getting rid of from its portfolio. High Falls Advisors, Inc closed its position in Ishares Tr on 15th August 2024. It sold the previously owned 239,898 shares for $12.1 billion. Jennifer Vogler also disclosed a decreased stake in Apple Inc by approximately 0.1%. This leaves the value of the investment at $11.5 billion and 54,733 shares.

One of the smaller hedge funds

The two most similar investment funds to High Falls Advisors, Inc are O'dell and Retirement Income Solutions, Inc. They manage $407 billion and $407 billion respectively.


Jennifer Vogler investment strategy

High Falls Advisors, Inc’s portfolio is diversified across 10 sectors. Currently, their heaviest sector is Consumer Discretionary — making up 3.1% of the total portfolio value. The fund focuses on investments in the United States as 37.7% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 36% of the total holdings value. On the other hand, small-cap stocks make up only 3.3% of the portfolio. The average market cap of the portfolio companies is close to $408 billion.

The complete list of High Falls Advisors, Inc trades based on 13F SEC filings

These positions were updated on August 15th based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security Shares Owned Value Allocation
Ishares Tr
3.47%
3,034,469
$285,945,389,000 70.28%
Blackrock Etf Trust
Opened
509,389
$23,910,704,000 5.88%
Ishares Tr
Opened
237,489
$20,388,203,000 5.01%
Ishares Tr
Closed
239,898
$12,107,649,000
Apple Inc
1.87%
54,733
$11,527,797,000 2.83%
Ishares Inc
32.16%
304,944
$17,105,336,000 4.20%
Blackrock Etf Trust Ii
Opened
139,155
$7,261,298,000 1.78%
Microsoft Corporation
0.20%
8,298
$3,708,568,000 0.91%
Vanguard Mun Bd Fds
11.27%
68,785
$3,446,816,000 0.85%
Spdr Sp 500 Etf Tr
3.93%
6,104
$3,322,078,000 0.82%
NVIDIA Corp
1,385.49%
22,015
$2,719,687,000 0.67%
Spdr Ser Tr
3.07%
21,296
$2,213,424,000 0.54%
Caterpillar Inc.
8.43%
4,862
$1,619,372,000 0.40%
Spdr Sp Midcap 400 Etf Tr
0.04%
2,638
$1,411,363,000 0.35%
Visa Inc
27.65%
5,129
$1,346,323,000 0.33%
Jpmorgan Chase Co.
9.56%
6,111
$1,235,950,000 0.30%
Exxon Mobil Corp.
12.12%
8,616
$991,924,000 0.24%
Mcdonalds Corp
0.03%
3,552
$905,074,000 0.22%
Taiwan Semiconductor Mfg Ltd
150.00%
5,000
$869,050,000 0.21%
Amazon.com Inc.
12.57%
4,219
$815,237,000 0.20%
Boeing Co.
2.34%
4,373
$795,930,000 0.20%
Arm Holdings Plc
No change
4,000
$654,480,000 0.16%
Transcat Inc
Closed
5,765
$630,288,000
Paychex Inc.
19.46%
5,172
$613,242,000 0.15%
Berkshire Hathaway Inc.
Opened
1
$612,241,000 0.15%
Deere Co
1.24%
1,553
$580,077,000 0.14%
Oracle Corp.
5.18%
3,754
$530,002,000 0.13%
Merck Co Inc
5.87%
4,057
$502,221,000 0.12%
Eli Lilly Co
Opened
526
$476,398,000 0.12%
AMGEN Inc.
7.19%
1,490
$465,670,000 0.11%
Lakeland Inds Inc
35.84%
19,472
$446,696,000 0.11%
Honeywell International Inc
No change
2,000
$427,080,000 0.10%
Lockheed Martin Corp.
43.90%
885
$413,598,000 0.10%
Capital Group Core Equity Et
14.79%
12,683
$409,043,000 0.10%
Tesla Inc
60.60%
2,055
$406,643,000 0.10%
Vanguard World Fd
Opened
691
$398,382,000 0.10%
Vanguard Index Fds
23.15%
1,064
$397,842,000 0.10%
Invesco Exch Traded Fd Tr Ii
0.42%
5,978
$388,277,000 0.10%
Broadcom Inc.
Opened
240
$385,261,000 0.09%
Walmart Inc
57.05%
5,536
$374,868,000 0.09%
Intuit Inc
1.39%
566
$371,949,000 0.09%
Coca-Cola Co
3.63%
5,309
$337,918,000 0.08%
Select Sector Spdr Tr
2.94%
11,144
$581,909,000 0.14%
Abbvie Inc
No change
1,798
$308,402,000 0.08%
Comcast Corp New
Closed
6,978
$305,972,000
Invesco Exchange Traded Fd T
4.55%
28,889
$794,764,000 0.20%
Blackrock Etf Trust
7.84%
4,785
$284,289,000 0.07%
Vanguard Specialized Funds
30.13%
1,555
$283,865,000 0.07%
Capital Group Dividend Value
21.46%
8,542
$281,883,000 0.07%
Johnson Johnson
28.63%
1,890
$276,257,000 0.07%
Intel Corp.
Closed
5,235
$263,044,000
Vanguard Whitehall Fds
12.56%
2,214
$262,527,000 0.06%
Corning, Inc.
0.15%
6,622
$257,258,000 0.06%
Spdr Ser Tr
Opened
9,181
$257,248,000 0.06%
Public Svc Enterprise Grp In
1.04%
3,483
$256,689,000 0.06%
Eastman Chem Co
17.42%
2,551
$249,930,000 0.06%
Procter And Gamble Co
32.65%
1,487
$245,314,000 0.06%
Alphabet Inc
Opened
1,310
$240,237,000 0.06%
VanEck ETF Trust
Opened
907
$236,442,000 0.06%
Capital Group Growth Etf
Opened
6,995
$230,066,000 0.06%
Capital Group Gbl Growth Eqt
Opened
7,625
$224,477,000 0.06%
Pepsico Inc
Closed
1,318
$223,872,000
M T Bk Corp
25.44%
1,474
$223,135,000 0.05%
Hexcel Corp.
Closed
3,000
$221,250,000
International Business Machs
24.40%
1,270
$219,651,000 0.05%
Verizon Communications Inc
Opened
5,156
$212,620,000 0.05%
The Southern Co.
Closed
2,900
$203,346,000
Srh Total Return Fund Inc
1.95%
12,520
$182,163,000 0.04%
Knightscope Inc
Closed
25,000
$15,000,000
No transactions found
Showing first 500 out of 69 holdings