Legacy Advisory Services, Inc. (Petaluma)


Legacy Advisory Services, Inc. is a large advisory firm based in Petaluma. It manages $31.07 million of regulatory assets for 130 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, Arkansas, California, and 39 other states.

Legacy Advisory Services provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and security ratings or pricing services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Legacy Advisory Services: assets under management

The assets under management (AUM) of Legacy Advisory Services, Inc. is $31.07 million. The firm's AUM has gone down by -12% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $13.72 million in discretionary accounts and $17.35 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $596.71 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $162.13 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Legacy Advisory Services, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Legacy Advisory Services, Inc.

Lynda Louise Regan has been acting as President since 1 Aug 1997. Ann Marie Foley joined the executive team most recently as the Compliance Director.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Lynda Louise Regan Director 1 Aug 1997 Other 2149722
Larry Lund Qvistgaard Vice president/secty 1 Aug 1997 Other 1915349
Robert Preston Pitts President 1 Aug 1997 Other 2624478
Regan Holding Corporation Holding corporation 1 Aug 1997 75% - 100% 68-0211359
Steven George Taylor Chief financial officer/treasurer 1 Sep 2000 Other 4343787
Ann Marie Foley Compliance director 1 Oct 2000 Other 2671237

Based in Petaluma

The principal office where Legacy Advisory Services, Inc. performs its advisory services is located at 2090 Marina Avenue, Petaluma, CA 94954 6030, which is also the mailing address of the firm. An additional office of the firm is in Meridian, ID. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 707-781-6100 or by fax 707-781-6148. The normal business hours are 7:00 am to 5:00 pm pst on Monday - Friday. You can find more information about the New York firm at www.legacynet.com.