Willow Ridge Capital Advisors, Inc. (Monterey)


Willow Ridge Capital Advisors, Inc. is a large advisory firm based in Monterey. It manages $226.72 million of regulatory assets for 1,094 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdictions of Arizona, California, Texas, and Utah.

Willow Ridge Capital Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and market timing services. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Willow Ridge Capital Advisors: assets under management

The assets under management (AUM) of Willow Ridge Capital Advisors, Inc. is $226.72 million. The firm's AUM has grown by 674% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $84.82 million in discretionary accounts and $141.9 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $244.44 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $189.96 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Willow Ridge Capital Advisors, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Willow Ridge Capital Advisors, Inc.

Jeanne Marie Merrell has been acting as President since 1 Jun 2001. Kenneth Burton Petersen joined the executive team most recently as the Principal.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Steven Charles Merrell President & director 1 Jun 2001 50% - 75% 1546736
Jeanne Marie Merrell Director 1 Jun 2001 50% - 75% 4440578
2005 Steven And Jeanne Merrell Family Trust Utd March 18 Shareholder 1 Jun 2001 25% - 50% xxx-xx-xxxx
Gary E.D. Alt Chief compliance officer 1 May 2003 Other 4658169
Gary And Shiela Alt 2000 Family Trust Dtd 1/7/2000 Owner 1 May 2003 Other xxx-xx-xxxx
Gary Eugene Douglas Alt Chief compliance officer, trustee of the gary & sheila alt 2000 family trust 1 May 2003 Other 4658169
Sheila Edith Alt Trustee of the gary & sheila alt 2000 family trust 1 May 2003 Other 4783556
The Gary & Sheila Alt 2000 Family Trust Shareholder 1 May 2003 25% - 50% xxx-xx-xxxx
Kenneth Burton Petersen Principal 1 Jun 2011 25% - 50% 1678498

Based in Monterey

The principal office where Willow Ridge Capital Advisors, Inc. performs its advisory services is located at 2340 Garden Road, Monterey, CA 93940, which is also the mailing address of the firm. An additional office of the firm is in Hollister, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (831) 372-3426 or by fax (831) 372-2964. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at www.willowridgecapital.com.

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