Equitas America, LLC (Farmington Hills)


Equitas America, LLC is a large advisory firm based in Farmington Hills. It manages $141.05 million of regulatory assets for 968 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of California, Florida, Kentucky, and 10 other states.

Equitas America provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Equitas America: assets under management

The assets under management (AUM) of Equitas America, LLC is $141.05 million. The firm's AUM has grown by 22% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $45.2 million in discretionary accounts and $95.85 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $152.69 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $142.63 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Equitas America, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Equitas America, LLC

Dennis John Brown has been acting as President since 1 Oct 1995. Brian Bernard Hemker joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Clark Franklin Jr Colton Chairman and ceo 1 Oct 1995 Other 810533
Kenneth David Warnick Cfo, treasurer 1 Oct 1995 Other 1415675
Dennis John Brown President 1 Oct 1995 Other 1637279
Inc. Equitas America Holding Company Owner 1 Oct 1995 Other 38-3266479
Equitas Patronage Partnership General partnership 1 Dec 2000 75% - 100% 38-3572766
William Edward Gregg General counsel and chief compliance officer 1 Feb 2003 Other 1940329
Kimberly Sue Liddell Watson Chief compliance officer 1 Feb 2006 Other 2419804
Kimberly Sue Liddell Chief compliance officer 1 Feb 2006 Other 2419804
Brian Bernard Hemker Director and cfo/treasurer 1 Jul 2009 Other 3096346
Brent Henry Hemker Director 1 Jul 2009 Other 2398043
Bryce Bernard Hemker Director 1 Jul 2009 Other 2963905
Jeffrey Bruce Shull Director 1 Jul 2009 Other 1304702
Jason Patrick Kavanaugh Director and ceo 1 Aug 2009 Other 2693303
John Herbert Gakenheimer Coo 1 Aug 2009 Other 810171
Jason Patrick Kavanaugh Ceo and president 1 Nov 2009 Other 2693303
Brian Bernard Hemker Director, ceo, president and cfo/treasurer 1 Jun 2010 Other 3096346
Brian Bernard Hemker Chief compliance officer 1 Sep 2010 Other 3096346

Indirect Owners

The SEC currently registers 12 indirect owners.

Name Entity Date acquired Ownership Employer ID
Clark Franklin Jr Colton Director, ceo, cco 1 Dec 2000 Other 810533
Kenneth David Warnick General partner 1 Dec 2000 Other 1415675
Robert Matthew Coseo General partner 1 Dec 2000 Other 2028544
Llc Equitas America General partner 1 Dec 2000 Other 39806
Chalmer J Shull Trust General partner 1 Dec 2000 Other trust
Frances R. Shull General partner 1 Dec 2000 Other xxx-xx-xxxx
Dennis John Brown Owner 1 Dec 2000 25% - 50% 1637279
Brian Bernard Hemker Owner 1 Dec 2000 25% - 50% 3096346
Clark Franklin Colton Jr Revocable Living Trust Owner 1 Dec 2000 25% - 50% 27-6689955
Jr Revocable Living Trust Clark Franklin Colton Owner 1 Dec 2000 25% - 50% 27-6689955
Jeffrey Bruce Shull General partner 1 Mar 2007 Other 1304702
Marilyn Valeri Colton Trustee 1 Jun 2008 25% - 50% xxx-xx-xxxx

Based in Farmington Hills

The principal office where Equitas America, LLC performs its advisory services is located at 38505 Country Club Drive, Farmington Hills, MI 48331, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248-848-7500 or by fax 248-848-7510. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at www.equitasusa.com.